Target Is A Retail Store That Some VideoTarget CEO Brian Cornell discusses the company's strategy for success
Target Is A Retail Store That Some - wellThe target market for retail stores is naturally tech-savvy, with 6 in 10 shoppers using a smartphone to look up information while in-store. Retailers have a wide range of interactive technologies available to them to aid in engaging audiences. QR scan codes, smart shopping carts, augmented reality, automated checkout, VR showrooms, and interactive display windows are all tactics retailers have used to make a big impact on shoppers. By far, the most affordable and easy-to-implement technology is a mobile shopping app. Interactive mobile platforms offer an affordable and effective way for retailers to entice new shoppers, as well as solidify the loyalty of existing shoppers. Mobile is also often used to help narrow down purchase decisions or in deciding where to shop. So if mobile is the channel retailers should use to influence their target market, exactly how do they go about it? Through rewards, of course! One study revealed that shoppers now more than ever understand how much their loyalty is worth to retailers and expect to be rewarded for it. Over half of customers rate rewards as important for both big-ticket and small, habitual purchases.
The company reigns supreme in the membership-based warehouse retail segment. It's significantly bigger than rivals like Walmart -owned Sam's Club and BJ's Wholesaleand generates about double the sales per square foot that these two competitors do. Costco has also been a consistent winner for shareholders over the last decade, as you can see from the chart below.
However, despite its impressive track record and set of competitive advantages, there may be better investments in the retail sector today. click
As essential businessesboth Costco and Taarget have been among the rare retail winners this year, but Target looks better positioned to build on that momentum Target Is A Retail Store That Some forward, Somf the stock is significantly cheaper today. Let's take a look at a few reasons why Target looks like the better bet. E-commerce has taken center stage during the coronavirus pandemic, and every retailer has realized that it's essential to be able to meet customers online.
According to eMarketer, Costco and Target generate the same amount of e-commerce sales with an estimated 1. Costco's share slipped from 1. It also acquired Innovel Solutions in March to help it with big, bulky deliveries like appliances. Costco's e-commerce sales have nearly doubled during the pandemic as shoppers look to avoid stores, but those sales could move back to the retailer's stores once the pandemic is over. Target, on the other hand, is meeting online shoppers on multiple fronts with same-day delivery with Shipt, free two-day delivery, and pickup https://soundofliberation.com/essay/gibbs-reflective-cycle-1988/aerobic-exercise-essay.php like Drive Up and in-store pickup. Both companies continue to open new stores, but Target is focused on opening small-format stores in underserved urban neighborhoods and college towns that complement its e-commerce strategy.
Costco, on the other hand, has shown little interest in leveraging e-commerce in its new-store opening strategy. The impressive gains in Costco stock over the past decade haven't come solely from earnings growth.
The uprising of target unions- a welcoming change
As the chart below Thhat, multiple expansion has played a big role. Costco's price-to-earnings ratio has essentially doubled in the past decade even as the company has become much bigger. Target, Unbderage Drinking comparison, trades at a price-to-earnings ratio of 23, suggesting that Target's profits are nearly half as cheap as Costco's are. Target also outgrew Costco in the most recent quarter, and looks primed to outgrow Costco over the coming years as, in addition to e-commerce, the company is making smart investments Target Is A Retail Store That Some private brands, small-format stores, and forming partnerships with companies like Ulta Beautyhelping its stores evolve and leverage the company's "cheap chic" image.
With its diverse product line, Target is also well-positioned to capture market share from faltering retailers, especially as rivals like Gap shutter locations.
Breaking stereotypes after years of staying silent
Costco, meanwhile, has a go here record of steady growth, but there's little reason to expect its growth rate to accelerate Taht the pandemic. Though the warehouse retailer has a history of paying out special dividends, Costco management has seemed hesitant to do so again, and the uncertainty around the pandemic makes it less likely. While Costco is rock-solid business that should be able to consistently grow profits, its price tag seems to be higher than it deserves. Target has a more flexible business model and better growth potential, and the stock is significantly cheaper than Costco's. It should outperform the warehouse retailer for the foreseeable future.
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